Privacy Policy

1. Who We Are

Simply Ops UK Ltd is a UK-registered company that develops and provides software and technical solutions to business clients across various sectors. Our services include access to proprietary platforms hosted on secure, cloud-based infrastructure via Amazon Web Services (AWS).

2. Information We Collect

We collect and process personal data to deliver and improve our services. This includes:

A. Information You Provide Directly

• Full name, email address, phone number, and postal address
• Billing and payment information (e.g., card details, billing address)
• Login credentials (e.g., username and password)
• Content submitted via forms, emails, or customer support channels

B. Information We Collect Automatically

• IP address, browser type, device identifiers
• Access times, session data, and pages viewed
• Operating system and general location data

C. Information from Third Parties

• Data from analytics providers, payment processors, or integration partners
• Information from public sources or social media (as permitted by law)

3. Use of Your Information

We use your personal data for the following purposes:

• Deliver, operate, and maintain our software and services
• Authenticate users and provide secure platform access
• Process payments, invoices, and transactions
• Respond to support requests or other enquiries
• Send service-related communications and updates
• Comply with legal obligations, licensing terms, and protect intellectual property
• Improve our oƯerings using anonymised or aggregated analytics

4. SaaS Services & AWS Hosting

Our software-as-a-service (SaaS) products are securely hosted using Amazon Web Services (AWS) infrastructure within data centres that meet internationally recognised security certifications (e.g., ISO 27001, SOC 2, GDPR compliance).

AWS acts as a sub-processor for Simply Ops UK Ltd under strict contractual and security terms. All data is stored within regions compliant with UK and EU data protection requirements, unless otherwise specified in your agreement.

5. Data Processing for B2B Clients

For our business clients:

• We may act as a Data Processor, handling personal data on your behalf under your instructions.
• We do not access your customer data unless needed for support or maintenance and only with appropriate authorisation.
• A Data Processing Agreement (DPA) can be executed upon request, outlining our responsibilities, sub-processors, and data handling practices.

We only retain access to client-provided data for as long as necessary to provide services or as required by law or contract.

6. Sharing Your Data

We do not sell your personal data. However, we may share data with:

• Trusted service providers (e.g. AWS, payment processors, email delivery platforms) for operational purposes.
• Legal and regulatory authorities when required by law or in response to lawful requests.
• Third parties in the context of a merger, acquisition, or restructuring, under confidentiality terms.

All third parties are contractually obligated to comply with UK GDPR and use your data only for specified purposes.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Access – Request a copy of the data we hold
• Rectification – Correct inaccurate or incomplete data
• Erasure – Request deletion where legally possible
• Restriction – Request limits on how we process your data
• Objection – Object to processing for certain purposes (e.g. marketing)
• Portability – Receive your data in a machine-readable format for transfer

To exercise your rights, email us at info@simplyops.uk

8. Data Retention

We retain your data:

• For as long as your account is active or services are provided
• In backups for business continuity and compliance (e.g., up to 90 days posttermination)
• As required by financial, legal, or regulatory obligations

After this period, we securely delete or anonymise your data.

9. Cookies and Tracking

We use cookies and similar technologies to:

• Analyse usage patterns
• Improve functionality
• Personalise your experience

You can manage or disable cookies through your browser settings. See our Cookie Policy for full details.

10. Data Security

We implement appropriate technical and organisational measures to secure your data, including:

• Encryption of data in transit and at rest
• Access controls and authentication protocols
• Use of industry-leading secure infrastructure (AWS)
• Regular security reviews and audits

Despite our eƯorts, no system can guarantee 100% security. We encourage you to maintain strong passwords and protect your credentials.

11. International Data Transfers

We primarily store and process data within the UK or EEA. If data is transferred outside the UK, we ensure adequate protection through:

• UK-approved Standard Contractual Clauses (SCCs)
• Verified adequacy decisions or appropriate legal safeguards

12. Intellectual Property & Platform Use

All software, algorithms, and content developed by Simply Ops UK Ltd are the intellectual property of the company.

Clients and users may not copy, reverse-engineer, or distribute platform materials without express permission. Usage analytics and system logs may be processed to enforce licensing, enhance product functionality, and detect unauthorised access.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes to our services or legal obligations.

The most recent version will always be available on our website with the “Effective Date” clearly shown.

If significant changes are made, we may notify you directly via email or in-app alerts.

14. Contact Us

If you have questions or concerns about this Privacy Policy or your data:

Simply Ops UK Ltd
Unit 10 Clayfield Mews
Tunbridge Wells
Kent
TN4 9PA

Phone: 01283 900460
Email: info@simplyops.co.uk